Gamota & GiG officially unveil their new brand identity and introduce GiGi, a new “Game Buddy” created to bring the “Game is Good” message closer to the gaming community.
From Play to Pay explores how MMORPGs create player value. The report examines what helps sustain player engagement over time. It also looks at how that value can translate into long-term revenue potential in Vietnam.
SocialPeta and Gamota launch the 2026 Southeast Asia Mobile Game Marketing Report, exploring shifts in market scale, monetization, and advertising competition across the region. The report also takes a closer look at Vietnam and emerging growth paths for studios and publishers. The report is available in both English and Chinese.
Sort Puzzle is moving beyond simple color-sorting loops.
The report explores how the category is evolving across mechanics, experience, and retention.
The report is available in both English and Chinese.
Vietnam mobile game downloads rebounded to 121M, while IAP revenue reached USD 23M.
Midcore downloads softened, but Midcore Total Revenue continued to grow.
The report highlights subgenre performance, new releases, localization signals, and industry updates.
Explore 7 mistakes that can hurt a mobile game’s performance in Vietnam, including poor localization, reused creatives, payment friction, weak community planning, LiveOps, support and compliance.
From October 5–11, Vietnam’s game market saw major ranking shifts, FC Mobile VN’s anniversary content cycle, broader esports activity through Games ON, and new developments in talent training and brand building.
Gamota & GiG officially unveil their new brand identity and introduce GiGi, a new “Game Buddy” created to bring the “Game is Good” message closer to the gaming community.
From September 28 to October 4, Vietnam’s game market saw Honkai: Star Rail surge in revenue, major live-service updates, another Asian Games esports medal, and new policy and compliance developments.
From September 21–27, Vietnam’s game market saw Crossfire: Legends surge in the revenue chart, new game launches and tests, an Asian Games esports milestone, and new developments in international partnerships and industry policy.
From Play to Pay explores how MMORPGs create player value. The report examines what helps sustain player engagement over time. It also looks at how that value can translate into long-term revenue potential in Vietnam.
