From Play to Pay explores how MMORPGs create player value. The report examines what helps sustain player engagement over time. It also looks at how that value can translate into long-term revenue potential in Vietnam.
SocialPeta and Gamota launch the 2026 Southeast Asia Mobile Game Marketing Report, exploring shifts in market scale, monetization, and advertising competition across the region. The report also takes a closer look at Vietnam and emerging growth paths for studios and publishers. The report is available in both English and Chinese.
Sort Puzzle is moving beyond simple color-sorting loops.
The report explores how the category is evolving across mechanics, experience, and retention.
The report is available in both English and Chinese.
Vietnam mobile game downloads rebounded to 121M, while IAP revenue reached USD 23M.
Midcore downloads softened, but Midcore Total Revenue continued to grow.
The report highlights subgenre performance, new releases, localization signals, and industry updates.
Explore Gamota’s April 2026 report for fresh insights into Vietnam’s game market.
From Play to Pay explores how MMORPGs create player value. The report examines what helps sustain player engagement over time. It also looks at how that value can translate into long-term revenue potential in Vietnam.
Monster Hunter Now climbed 75 places to #17 as estimated revenue rose 310.90%, while Yến Vân Thập Lục Thanh and Tam Quốc Tứ Thời Ca entered the Top 50 for the first time. The week also brought developments across ASIAD 20, game talent development, and policy.
Đội Tướng Nhí Nhố climbed 12 places to #19, while Where Winds Meet officially launched in Vietnam and FC Mobile Việt Nam took localization deeper with market-specific content. Esports and Vietnam’s B2B gaming ecosystem also recorded notable developments during the week.
Mobile Legends: Bang Bang FT climbed 13 places to #28, while Team Secret Whales and Team Flash delivered notable esports wins. The week also saw Thương Lam Cảnh Giới launch in Vietnam and Skylink Studio secure access to up to USD 12 million in growth financing.
Đội Tướng Nhí Nhố revenue jumped 146.01% on iOS, while PMPL Vietnam prepares to return offline after four years. The week also saw Girls’ Frontline 2 launch in Vietnam and VNGGames confirmed as the local publisher of ANANTA.
Gamesforum Vietnam 2026 returns to Hanoi on November 25, bringing together developers, publishers, and industry experts to explore UA, monetization, business growth, and international partnerships.
