From Play to Pay explores how MMORPGs create player value. The report examines what helps sustain player engagement over time. It also looks at how that value can translate into long-term revenue potential in Vietnam.
SocialPeta and Gamota launch the 2026 Southeast Asia Mobile Game Marketing Report, exploring shifts in market scale, monetization, and advertising competition across the region. The report also takes a closer look at Vietnam and emerging growth paths for studios and publishers. The report is available in both English and Chinese.
Sort Puzzle is moving beyond simple color-sorting loops.
The report explores how the category is evolving across mechanics, experience, and retention.
The report is available in both English and Chinese.
Vietnam mobile game downloads rebounded to 121M, while IAP revenue reached USD 23M.
Midcore downloads softened, but Midcore Total Revenue continued to grow.
The report highlights subgenre performance, new releases, localization signals, and industry updates.
Explore Gamota’s April 2026 report for fresh insights into Vietnam’s game market.
Born from Korea’s 1997 IMF crisis, Lineage built a $7.4B MMORPG empire dominating Korea, Taiwan and Japan through its brutal Blood Pledge and Siege Warfare systems, yet the same harshness kept it from winning over China, the West, and Vietnam.
Most mid-core and hardcore games fail not from lacking offers, but from choosing the wrong monetization system. This piece breaks down 8 core strategies and how top LiveOps teams combine them for sustainable revenue and LTV.
From June 15–21, Vietnam’s game market saw key updates from LORDNINE, Girls’ Frontline 2, RPG rankings, football esports, and U/Day Hanoi 2026.
The June 8–14 weekly recap covers Vietnam’s mobile game rankings, new releases, esports updates, and key policy discussions.
Vietnam mobile game downloads rebounded to 121M, while IAP revenue reached USD 23M.
Midcore downloads softened, but Midcore Total Revenue continued to grow.
The report highlights subgenre performance, new releases, localization signals, and industry updates.
A weekly look at Vietnam’s game market, covering revenue spikes, new MMORPG entries, esports wins, and B2B ecosystem updates.
