Gamota & GiG have officially unveiled their new brand identity, alongside the introduction of GiGi as the brand mascot. This marks the next step in strengthening the overall visual identity system, creating greater connection between Gamota, GiG and the gaming community, while bringing the “Game is Good” message more clearly across brand touchpoints.
Gamota & GiG Enter a New Chapter with a More Unified Brand Identity
As part of this update, the logo and visual identity systems of Gamota & GiG have been refined to create a more unified, modern and consistent presence across platforms, products and communication activities.
Blue #0988FC has been selected as the primary brand color, creating a strong visual connection between Gamota and GiG. The new identity system has been designed for flexible application across a wide range of touchpoints, from websites, digital platforms and social media to events, communication materials and branded products.
The refreshed identity forms part of a broader direction toward building a more unified brand ecosystem, where Gamota, GiG and related products are clearly connected visually while retaining their own distinct roles and characteristics.
Meet GiGi: The New “Game Buddy” of Gamota & GiG
Alongside the new brand identity, Gamota & GiG have officially introduced GiGi, a mascot developed around the image of a goat.
The goat was chosen for qualities such as agility, intelligence, resilience and adaptability, traits that closely reflect the spirit of gamers. The character also draws a natural association with G.O.A.T, short for “Greatest Of All Time”, a term widely recognized across sports, entertainment and gaming culture.
GiGi is characterized as mischievous, energetic, curious and adventurous, while remaining a reliable companion. Within the Gamota & GiG brand ecosystem, GiGi takes on the role of a “Game Buddy”, accompanying players across content, community activities and gaming-related experiences.
From Mascot to the “Game is Good” Message
GiGi has been developed not only as a visual representative of the brand, but also as a character closely connected to Gamota’s “Game is Good” message.
Through GiGi, Gamota & GiG aim to communicate the positive values of gaming across three key dimensions: providing entertainment, helping develop cognitive skills, and contributing to the broader development of Vietnam’s gaming industry.
The introduction of the mascot provides a more visual, consistent and recognizable way to communicate these values across brand activities, extending “Game is Good” beyond a brand message into a more tangible part of the overall identity.
Where Will GiGi Appear Across the Gamota & GiG Ecosystem?
In the coming period, GiGi will gradually appear across a wide range of Gamota & GiG touchpoints, including communication content, digital platforms, community activities, events, branded products and projects developed for players.
Expanding the application of the mascot will also introduce another consistent brand asset, helping strengthen the connection between Gamota & GiG’s activities in terms of both visual identity and brand storytelling.
A New Brand Identity for the Next Stage of Gamota & GiG
The simultaneous introduction of the new brand identity and mascot GiGi marks the next step in the evolution of Gamota & GiG’s brand presence.
Through a more cohesive identity system and a mascot designed to connect directly with the gaming community, Gamota & GiG continue to build a brand foundation aligned with their next stage of development, while making the spirit of “Game is Good” a more visible part of the experiences they create for gamers.
