From Play to Pay explores how MMORPGs create player value. The report examines what helps sustain player engagement over time. It also looks at how that value can translate into long-term revenue potential in Vietnam.
SocialPeta and Gamota launch the 2026 Southeast Asia Mobile Game Marketing Report, exploring shifts in market scale, monetization, and advertising competition across the region. The report also takes a closer look at Vietnam and emerging growth paths for studios and publishers. The report is available in both English and Chinese.
Sort Puzzle is moving beyond simple color-sorting loops.
The report explores how the category is evolving across mechanics, experience, and retention.
The report is available in both English and Chinese.
Vietnam mobile game downloads rebounded to 121M, while IAP revenue reached USD 23M.
Midcore downloads softened, but Midcore Total Revenue continued to grow.
The report highlights subgenre performance, new releases, localization signals, and industry updates.
Explore Gamota’s April 2026 report for fresh insights into Vietnam’s game market.
Vietnam’s game market saw revenue spikes, TS Origin’s launch, esports wins, and new compliance updates.
Vietnam’s game market saw dynamic revenue rankings, new releases, and stronger global download momentum.
Part 2 explores AI applications closer to content production and game operations: Video AI, QA automation, AI voice and NPCs. From consistency and workflow control to QA ROI, AI is showing more practical value across the production pipeline.
AI game tooling is moving from experimentation toward real production workflows. Part 1 looks at why game engines remain hard to replace, how Unity and Unreal ecosystems are shifting, and why AI-generated worlds and 3D assets still face production barriers.
AI in games is moving beyond content and art generation. In QA, AI is helping developers detect bugs, performance issues, and quality risks earlier, reducing manual testing pressure and improving the game development process.
Explore Gamota’s April 2026 report for fresh insights into Vietnam’s game market.
