Sort Puzzle is moving beyond simple color-sorting loops.
The report explores how the category is evolving across mechanics, experience, and retention.
The report is available in both English and Chinese.
Vietnam mobile game downloads rebounded to 121M, while IAP revenue reached USD 23M.
Midcore downloads softened, but Midcore Total Revenue continued to grow.
The report highlights subgenre performance, new releases, localization signals, and industry updates.
Explore Gamota’s April 2026 report for fresh insights into Vietnam’s game market.
Vietnam’s game market reaches $1.3B as anime games rise, VCT Pacific comes to HCMC, and VTC expands Korean partnerships.
At Vietnam GameVerse 2026 and VGA 2026, Gamota made a strong impression with multiple award recognitions, a booth that attracted large numbers of gamers, a vibrant lineup of interactive activities, and over 10,000 gifts handed out during the two-day event.
Mobile games aren’t lacking content; they are lacking breathing room. Gamota explores the phenomenon of “Mobile Game Fatigue” – where relentless events and aggressive daily loops turn play into a chore. Discover why players are actively detoxing from mobile games and how the industry must rethink retention to survive.
EA SPORTS FC Mobile stands out as a global powerhouse in mobile gaming. This article explores how the title leverages strong IP, real-world LiveOps, and layered progression to succeed, while analyzing its specific behavioral and commercial fit within the highly engaged Vietnam market.
Great long-term LTV isn’t a random consequence of adding more features; it’s the result of carefully stacking psychological drivers. This article breaks down 8 key behavioral principles that effective LiveOps teams use to master urgency, variable rewards, and social proof to scale game revenue organically.
A comparative analysis of the User Acquisition (UA) & Privacy landscape across Vietnam, China, Korea, and the US/EU. Discover why Vietnam’s Android-dominant ecosystem serves as a strategic ‘growth window’ for global studios amidst tightening privacy regulations in mature markets.
Downloads vs. Revenue. In 2025, the genres driving massive user scale often differ from those capturing the cash flow. We break down the strategic disconnect between “easy-to-play” hits and “pay-to-win” powerhouses across Vietnam, China, Korea, and the US. Discover why Vietnam’s bifurcated market offers a rare opportunity for publishers to leverage a Casual user base while monetizing through Midcore social mechanics.
Discover how Vietnam game industry is transforming into a global game production hub with talented developers, cultural innovations, and record-breaking games.
