From Play to Pay explores how MMORPGs create player value. The report examines what helps sustain player engagement over time. It also looks at how that value can translate into long-term revenue potential in Vietnam.
SocialPeta and Gamota launch the 2026 Southeast Asia Mobile Game Marketing Report, exploring shifts in market scale, monetization, and advertising competition across the region. The report also takes a closer look at Vietnam and emerging growth paths for studios and publishers. The report is available in both English and Chinese.
Sort Puzzle is moving beyond simple color-sorting loops.
The report explores how the category is evolving across mechanics, experience, and retention.
The report is available in both English and Chinese.
Vietnam mobile game downloads rebounded to 121M, while IAP revenue reached USD 23M.
Midcore downloads softened, but Midcore Total Revenue continued to grow.
The report highlights subgenre performance, new releases, localization signals, and industry updates.
Explore Gamota’s April 2026 report for fresh insights into Vietnam’s game market.
Discover the Hottest Game Trends in Vietnam for 2023-2024! Get Ahead of the Curve with Our Expert Predictions. Don’t Miss Out! ??
Do you intend to expand your video game publishing company into Vietnam? PAUSE and learn from the case – Gravity Interactive.
In 2018, South Korean game publisher an…
In-app advertising is often perceived as disruptive and annoying. However, there are ways to minimize the number of negative reaction and still make a profit.
When it comes to in-app advertising, every game has the same goal: maximizing revenue. There is no universal formula so let’s see how it’s done across different genres.
Every community has its own dedicated space for members to connect based on their shared interests, and the gaming community is certainly no exception.
Despite developer concerns, in-app advertising offers numerous benefits, backed by data from the Facebook Audience Network’s report.
