From Play to Pay explores how MMORPGs create player value. The report examines what helps sustain player engagement over time. It also looks at how that value can translate into long-term revenue potential in Vietnam.
SocialPeta and Gamota launch the 2026 Southeast Asia Mobile Game Marketing Report, exploring shifts in market scale, monetization, and advertising competition across the region. The report also takes a closer look at Vietnam and emerging growth paths for studios and publishers. The report is available in both English and Chinese.
Sort Puzzle is moving beyond simple color-sorting loops.
The report explores how the category is evolving across mechanics, experience, and retention.
The report is available in both English and Chinese.
Vietnam mobile game downloads rebounded to 121M, while IAP revenue reached USD 23M.
Midcore downloads softened, but Midcore Total Revenue continued to grow.
The report highlights subgenre performance, new releases, localization signals, and industry updates.
Explore Gamota’s April 2026 report for fresh insights into Vietnam’s game market.
The game industry has grown significantly in recent years, with games being played by people of all ages and backgrounds. To cater to this diverse audience, game developers are now seeking new ways to reach players who may not speak the same language as the game’s original voice actors. Game dubbing has become an increasingly […]
Vietnam’s Ministry of Finance proposed an excise tax on online games, but experts question its effectiveness. While some believe it could guide consumption, others suggest regulating consumer behavior through other policies may be a better approach.
Social media has revolutionized the digital landscape in Vietnam, offering an incredible opportunity for businesses to connect with their target audience. Join us as we reveal the insider tips to help your business thrive on the most popular social channels in Vietnam!
Trong năm 2020, những tựa game thành công nhất hầu hết đều có xu hướng đến từ các nhà phát hành lớn với ngân sách khủng, Marketing bài bản và đội ngũ hùng hậu. Trong khi đó, Among Us lại nổi lên như một kì tích khi là trò chơi hiếm hoi được phát triể…
Gaming influencers have quickly emerged as a potential solution since 2020, with many major brands in Vietnam adopting this marketing approach. But what has caused this trend to gain popularity?
Games are more than just a way to pass the time — they are reshaping the way many people interact with friends, consume media, and even view the world. The following strategies help ensure you’re in the right place, with the right content, and bring the right value to the table to build and foster a passionate community around your game.
