Recap of the Week

• Several titles, such as Thế Giới Hoa Viên Của Tôi, Samkok Tam Quốc – VPlay, and Nghịch Thủy Hàn, recorded strong increases of 10 ranks or more, showing a clear shift in the leading group.
• Many games recorded revenue growth exceeding 100% compared to the previous week, reflecting the short-term impact of operational activities (LiveOps) and marketing campaigns.
• The appearance of new titles in the Top 50 indicates that competition remains high, with rankings prone to fast changes between weeks.
• Vietnam Game Awards 2026 recorded over 33,000 votes in just the first week since the portal opened, demonstrating significant community interest in the activities of Vietnam’s gaming industry.

Market & Game Performance

Dynamic Rankings: Many Titles Record Strong Growth in the Revenue Rankings

AppMagic data for the week shows several titles with notable movements in both rank and revenue on Vietnam’s Top 50 highest-grossing mobile games chart. These fluctuations include titles with significant rank spikes, explosive revenue growth, and new games appearing in the Top 50 this week.

Rank Spike: Several Titles See Significant Rank Increase

Some games recorded a rank increase of 10 places or more compared to the previous week. Specifically:

• Thế Giới Hoa Viên Của Tôi (Farming) rose 23 ranks, reaching position #13 on the revenue chart.
• Samkok Tam Quốc – VPlay (Idle RPG) rose 22 ranks, reaching position #20.
• Nghịch Thủy Hàn (MMORPG) rose 11 ranks, reaching position #18.

Notably, Thế Giới Hoa Viên Của Tôi belongs to the casual/farming genre, a category that currently lacks many prominent products in the Vietnamese market. Besides the genre factor, the game also implemented marketing campaigns aimed at its target player group. For example, a Valentine’s flower giveaway campaign on Facebook reached approximately 1.4 million views, contributing to the game’s increased recognition [1].

Meanwhile, Samkok Tam Quốc – VPlay also achieved wide coverage thanks to a marketing campaign featuring Japanese celeb Eimi Fukada and Vietnamese creator Vinh Rau, with promotional videos garnering millions of views across Facebook, TikTok, and YouTube [2].

Revenue Spike: Several Games See Revenue Increase by Over 100%

In addition to rank changes, many titles also recorded revenue growth exceeding 100% compared to the previous week. Some notable examples:

• Thế Giới Hoa Viên Của Tôi saw a 253.8% increase in revenue.
• Samkok Tam Quốc – VPlay saw a 234.8% increase in revenue.
• Crossfire: Legends increased by 203.3%, continuing to maintain its position in the Top 10.
• PUBG Mobile VN and Palmón: Cuộc Chiến Sinh Tồn also recorded revenue growth exceeding 100%.

These fluctuations are likely related to LiveOps activities, in-game events, or short-term marketing campaigns, which often generate significant short-term revenue spikes.

In some cases, the growth also reflects the rise of niche genres. For example, Thế Giới Hoa Viên Của Tôi belongs to the casual/farming genre—a category that is relatively less competitive in the Vietnamese market and often appeals to female players.

New Entrants: Several New Titles Appear in This Week’s Top 50 Revenue

This week recorded some titles appearing for the first time or returning to the Top 50 revenue rankings.

In this group, Vùng Đất Anh Hùng – OEG (Action RPG) is a recently launched game of note, entering the Top 50 revenue for the first time at position #48 with an estimated revenue of $11.1K. The game launched on January 13, 2026, and reached approximately $210K in revenue by the end of February 2026, showing relatively good initial traction in the Vietnamese market.

The product features simple, accessible action gameplay, combined with chibi-style character design and collection elements, thereby attracting a mass audience. This may be one factor helping the game maintain its user base post-launch and continue generating revenue in subsequent weeks.

The fact that the game is now entering the Top 50 suggests that revenue tends to increase after the initial launch phase, as players delve deeper into the character progression system or as LiveOps activities begin to stimulate in-game spending.

Besides new titles, some previously released products also returned to the Top 50 revenue this week.

For instance, Anh Hùng Bất Diệt (released on November 19, 2025) recorded a return after implementing an update on March 12, 2026, which included a comeback event and the sale of the European Dragon Wing series along with compensation gifts. Such time-sensitive and limited activities can create a scarcity effect, encouraging old players to return and increasing short-term spending.

Esports & Community

Vietnam Game Awards 2026 Records Over 33,000 Votes After First Week of Voting

Moment of Gamota representative receiving the Game of the Year award – Vietnam Game Awards 2025. Photo: Vnexpress

The preliminary round of the Vietnam Game Awards 2026 recorded a high level of engagement from the gaming community, with over 33,000 votes in just the first week since the voting portal opened on March 10 [3].

The preliminary round runs until March 31, featuring over 250 nominations across various categories. In the first week, categories receiving significant community interest included Game of the Year (Game của năm), Timeless Game (Game vượt thời gian), and Excellent Esports Title (Bộ môn thể thao điện tử xuất sắc).

Some current leading nominees include:

• Last Z: Survival Shooter leads the Game of the Year category with 1,460 votes.
• ZingSpeed Mobile leads the Timeless Game (Game vượt thời gian) category with 2,833 votes.
• Funtap Games leads the Excellent Game Publisher (Nhà phát hành game xuất sắc) category with 2,639 votes.

In community-related categories, Play Together Community is leading the Most Loved Game Community (Cộng đồng game được yêu thích nhất) award, while the character Mr. Hot Dog is temporarily leading the Most Loved Game Character (Nhân vật game được yêu thích nhất) category.

Vietnam Game Awards 2026 includes 22 awards, divided into four groups: The Golden Galaxy, The Golden Sun, The Golden Star, and The Golden Gear. The final results will be determined by 50% community vote and 50% professional council, while some community categories will be decided entirely by players.

The final round is scheduled to take place from April 7 to April 21, with the awards ceremony held on May 9 in Ho Chi Minh City as part of the Vietnam GameVerse 2026 event.

References