In 2023, Vietnam’s mobile gaming industry has been rapidly growing in recent years, with a significant increase in the number of mobile gamers. The country’s gaming market is unique and provides insights into the preferences and behaviors of mobile gamers in Vietnam. In this article, we will explore some of the most interesting insights about Vietnamese mobile gamers today.
1. Demographic Insights
According to a Decisionlab, most Vietnamese mobile gamers are young, with 74% being under 24. This group of gamers is tech-savvy and highly engaged, with most spending an average of 2-3 hours per day playing mobile games. In addition, 54% of these gamers are male, with females accounting for an equivalnt portion: 59% of the total mobile gaming population.
2. Popular Game Genres
Vietnamese mobile gamers have a wide range of interests, with different genres of games attracting different segments of the population. The most popular genres in Vietnam include action, adventure, strategy games, casual and puzzle games. Role-playing games (RPGs) and massively multiplayer online role-playing games (MMORPGs) are also becoming increasingly popular in the country.
3. Payment Habits
Vietnamese mobile gamers are known for their willingness to spend money on their favorite games. In-app purchases and microtransactions are common among gamers in the country, with many spending significant amounts of money to purchase virtual items and unlock additional game content. This willingness to spend money has made Vietnam an attractive market for game developers and publishers, who see the country as a major growth market for their games.
4. Importance of Social Connections
Vietnamese mobile gamers place a high value on social connections and interactions with other players. Many gamers are highly engaged in online gaming communities and participate in regular multiplayer games with friends and other players. In addition, many gamers also enjoy participating in tournaments and events, where they can compete against other players for prizes and recognition.
5. Mobile Gaming as a Source of Entertainment and Relaxation
Mobile gaming has become a popular source of entertainment and relaxation for many Vietnamese people. Games provide an escape from the daily stresses of life and offer a way to unwind and relax after a long day. Many gamers use games as a way to socialize and connect with friends and family, as well as a way to explore new worlds and experience new challenges.
6. Impact of Covid-19 on Mobile Gaming
The Covid-19 pandemic has had a significant impact on the mobile gaming industry in Vietnam. With many people spending more time at home and seeking ways to entertain themselves, the number of mobile gamers has increased significantly. The pandemic has also led to an increase in the number of people who are interested in online gaming communities and multiplayer games, as they offer a way to stay connected with friends and family while practicing social distancing.
7. Growing Interest in Esports
Esports has become increasingly popular in Vietnam, with many gamers showing an interest in professional gaming and competitive gaming events. The popularity of Esports has led to the establishment of many Esports organizations and teams in the country, and many local gaming events and tournaments are now attracting large numbers of participants and spectators.
In conclusion, Vietnamese mobile gamers are a unique and dynamic group, with a wide range of interests and preferences. From their willingness to spend money on games to their love of social connections and interactions, the insights into the behavior and preferences of Vietnamese mobile gamers offer valuable lessons for game developers and publishers who are looking to expand their reach in the country. With the continued growth of the mobile gaming industry in Vietnam, it is clear that this market will play a major role in shaping the future of gaming
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