Gamota has officially announced the Vietnam Mobile Gaming Year-in-Review 2025 report. This document provides a realistic view of Vietnam’s gaming market with a scale of 54 million players and a shift from quantity to quality.
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According to data from the report, Vietnam’s Mobile Gaming market is entering a phase of stable growth. Revenue in 2025 is estimated to reach $825 million, up 9.16% compared to the previous year. However, behind these growth figures are major changes in operational methods and cash flow that publishers need to pay attention to.
The Shift in Real Cash Flow
The key point in 2025 is the explosion of domestic payment methods. Instead of relying entirely on international app stores, cash flow is flowing strongly through the domestic payment ecosystem. This helps businesses optimize profits but also places higher demands on operational capacity and legal compliance.
The report affirms: At present, high download numbers no longer equate to success. The market is naturally filtering out players, with only businesses that have clear product strategies and sustainable payment systems able to survive.
Differentiation of Potential Game Categories
Gamota’s report highlights clear differences in business performance between game genres:
Core group: MMORPG, 4X Strategy, and Team Battle are holding the majority of revenue. These are genres that require methodical investment in system design and long-term operations.
Risk group: Games that only focus on driving downloads but lack content depth are gradually losing their position, with business performance declining rapidly.
Legal and Operational Challenges for 2026
With the introduction of Decree 147, regulations on account identification and G1 licenses have become mandatory requirements. Gamota notes that legal compliance is no longer a barrier but rather a competitive advantage. Businesses that master the regulations will ensure long-term stability for their products.
Mrs. Trang Vu, CEO of Gamota, shared in the report: “The market no longer prioritizes short-term goals. This is the time for publishers to focus on real value and sustainable profitability.”
Strategic Insights from the Report
The Vietnam Mobile Gaming Year-in-Review 2025 report provides 4 main areas of content:
- Market overview: Detailed data on users and revenue.
- Cash flow analysis: How to exploit the domestic payment ecosystem.
- Legal updates: Implementation guidelines according to the latest decrees.
- Genre matrix: Assessment of potential game categories for investment.
This is an essential document for managers and investors to build accurate business plans in Vietnam for 2026.
Download the full report here
