The global gaming industry is expanding rapidly, and Vietnam is emerging as a promising market for game developers all over the world including Korea, Japan, the US, etc. In recent years, the country has witnessed a surge in the number of gamers and the revenue generated by the gaming industry. In this blog, we will explore the benefits of creating a Vietnamese website for your game and how it can help you tap into this growing market.
1. Reach a Wider Audience
Creating a Vietnamese website for your game can help you reach a wider audience in Vietnam. Vietnam has a population of over 97 million people, and a significant portion of them are gamers.
According to Statista 2021, the total number of video game users in Vietnam increased to almost ten million people. Over six million of these played mobile games, while 4.8 were estimated to play online games.
Video Games User Segment in Vietnam (Source: Statista)
The Statista Digital Market Outlook estimates that by 2026 the number of video game users will have increased and around 8.5 million people will play mobile games.Vietnam has over 31 million gamers, and the number is expected to increase to 35 million by 2023.
2. Enhance User Experience
Creating a Vietnamese website can also enhance the user experience for Vietnamese gamers.
According to a survey conducted by Common Sense Advisory, 72.4% of consumers said they would be more likely to buy a product if the information was in their own language. Furthermore, a survey by CSA Research found that 76% of consumers prefer to buy products in their native language ( Source: CSA)
These statistics suggest that by localizing your content and incorporating Vietnamese cultural elements, you can make your website more relatable and appealing to Vietnamese gamers. This can lead to better engagement, increased time spent on your website, and ultimately, more revenue.
3. Improve Visibility
Creating a Vietnamese website can also improve your visibility in the Vietnamese market. By optimizing your website for Vietnamese search engines, such as Google Vietnam and Zalo, you can increase your website’s visibility and attract more traffic to your website. This can help you stand out from the competition and increase your chances of success in the Vietnamese market.
4. Increase Revenue
Creating a Vietnamese website can also help you increase your revenue. By providing local payment methods, such as MoMo, Zalo Pay, and VNPay, you can make it easier for Vietnamese gamers to purchase your game. This can lead to more conversions, higher revenue, and a better return on investment.
5. Establish Local Presence
Creating a Vietnamese website can also help you establish a local presence in Vietnam. By demonstrating your commitment to the Vietnamese market and localizing your content, you can build trust and credibility with Vietnamese gamers. This can help you establish a loyal fan base and increase your chances of success in the long run.
To fully realize the benefits of creating a Vietnamese website for your game, it’s important to implement SEO strategies to optimize your website for Vietnamese search engines. This includes using relevant keywords in your website’s content, optimizing your website’s meta tags and descriptions, and building high-quality backlinks from Vietnamese websites.
In conclusion, creating a Vietnamese website for your game can provide numerous benefits for game developers looking to tap into the Vietnamese market. By reaching a wider audience, enhancing user experience, improving visibility, increasing revenue, and establishing a local presence, you can increase your chances of success in the Vietnamese market and grow your game. With the gaming industry in Vietnam showing no signs of slowing down, creating a Vietnamese website can be a wise investment for game developers looking to expand their reach and revenue through effective SEO strategies.
Make your game succeed in Vietnam with Gamota
If you’re a game developer looking to get your game published and reach a wider audience, our game publishing services might be just what you need to reach Vietnamese gamers. With our expertise in the industry and commitment to quality, we can help you navigate the publishing process and get your game in the hands of eager gamers around the world.
Contact us today to learn more about how we can help take your game to the next level.