SocialPeta and Gamota launch the 2026 Southeast Asia Mobile Game Marketing Report, exploring shifts in market scale, monetization, and advertising competition across the region. The report also takes a closer look at Vietnam and emerging growth paths for studios and publishers. The report is available in both English and Chinese.
Sort Puzzle is moving beyond simple color-sorting loops.
The report explores how the category is evolving across mechanics, experience, and retention.
The report is available in both English and Chinese.
Vietnam mobile game downloads rebounded to 121M, while IAP revenue reached USD 23M.
Midcore downloads softened, but Midcore Total Revenue continued to grow.
The report highlights subgenre performance, new releases, localization signals, and industry updates.
Explore Gamota’s April 2026 report for fresh insights into Vietnam’s game market.
Vietnam’s game market reaches $1.3B as anime games rise, VCT Pacific comes to HCMC, and VTC expands Korean partnerships.
Southeast Asia’s mobile gaming market is growing fast, but high downloads don’t guarantee strong monetization. Based on Sensor Tower and Gamota data, this article argues that the 2025 SEA strategy hinges on aligning the right genre with the right hardware and the right market.
How do the world’s most downloaded mobile games of 2025 succeed in Southeast Asia? We break down Anton Slashcev’s top 10 game design principles – from frictionless onboarding to hybrid monetization – and explore how Gamota adapts these global insights for the unique realities of the Vietnam and SEA markets.
Mobile games aren’t lacking content; they are lacking breathing room. Gamota explores the phenomenon of “Mobile Game Fatigue” – where relentless events and aggressive daily loops turn play into a chore. Discover why players are actively detoxing from mobile games and how the industry must rethink retention to survive.
EA SPORTS FC Mobile stands out as a global powerhouse in mobile gaming. This article explores how the title leverages strong IP, real-world LiveOps, and layered progression to succeed, while analyzing its specific behavioral and commercial fit within the highly engaged Vietnam market.
Great long-term LTV isn’t a random consequence of adding more features; it’s the result of carefully stacking psychological drivers. This article breaks down 8 key behavioral principles that effective LiveOps teams use to master urgency, variable rewards, and social proof to scale game revenue organically.
A comparative analysis of the User Acquisition (UA) & Privacy landscape across Vietnam, China, Korea, and the US/EU. Discover why Vietnam’s Android-dominant ecosystem serves as a strategic ‘growth window’ for global studios amidst tightening privacy regulations in mature markets.
