Recap of the Week
- No new games (released in the last 3 months) entered the Top 50; instead, previously released titles made a comeback.
- Some titles recorded simultaneous growth in both rank and revenue, notably WARPATH: Huân Chương Chiến Hỏa, instead of fluctuating in only one metric.
- Long-standing games returned to the rankings, such as Garena RoV, demonstrating that short-term activities can still create a clear impact.
- Esports maintained its presence through events and community activities, while also attracting attention from the personal stories of players.
Market & Game Performance
Dynamic Ranking: Many Titles Record Strong Growth in Revenue Rankings
This week’s data from AppMagic shows that the mobile game market in Vietnam continues to record notable fluctuations in both rank and revenue. Besides the titles with significant rank increases and sudden revenue growth, the Top 50 chart also saw some new names or returning titles.
Rank Spike: Some Titles With Significant Rank Increase
This week, several titles recorded an increase of 10 ranks or more compared to the previous week. Highlights include:
- Genshin Impact – Funtap increased by 12 ranks, reaching position #19.
- WARPATH: HUẤN CHƯƠNG CHIẾN HÒA increased by 19 ranks, reaching position #25.
These fluctuations indicate that some titles have seen positive shifts in weekly performance, though further monitoring in the coming weeks is needed to determine a clearer trend.
Revenue Spike: Some Games’ Revenue Increased by Over 100%
In addition to the change in rank, some titles also recorded a revenue increase of over 100% compared to the previous week. Noteworthy:
- Rise of Kingdoms – Gamota achieved +118.25% revenue, with an estimated amount of $73.8K, while simultaneously rising to position #5.
- WARPATH: HUẤN CHƯƠNG CHIẾN HÒA increased by +119.92% in revenue, reaching $24.6K.
Overall, these increases show that some titles are having a better operating week compared to the previous period, which may stem from LiveOps, player activation campaigns, or short-term in-game activities.
New Entrants: Some New Titles Appeared in This Week’s Top 50 Revenue
This week did not record any new games (released in the last 3 months) entering the Top 50 revenue. Instead, all appearing titles belong to the back-to-top group, meaning they returned to the rankings after being absent last week.
- Garena RoV: RoV Day (#12, ~$55.8K)
- Tiệm Tạp Hóa Thời Gian – VSI (#44, ~$13.6K)
- Yong Heroes 2: Storm Returns (#46, ~$13.2K)
- Nhất Niệm Tiêu Dao – Gzone (#49, ~$12.7K)
This development shows that the fluctuations in the Top 50 this past week primarily came from previously released titles, rather than the addition of new products.
For example, Garena RoV: RoV Day, a game launched approximately 9 years ago in Vietnam, also returned to the rankings this week, coinciding with the deployment of new content such as the Krixi Kimono, Triệu Vân Chiến Thần Vô Song skins, and the Beach Party theme skin set (Astrid, Mina, Tel’Annas).
Game publishing and market expansion activities continue in Vietnam
VTC Game launches “Mật Lệnh FPS PC” Alpha Test
Source: VTC
The PC first-person shooter game Mật Lệnh FPS PC, published by VTC Intecom, entered the Alpha Test phase from March 20 to March 23, 2026. The game features a classic FPS style combined with modern elements, offering over 1,000 items along with various modes such as Team Deathmatch, Bomb Placement, Zombie, and PVE. Prior to this, the game underwent an internal testing phase from March 11 to March 17 to refine the product [1].
This development shows that VTC continues to expand its product portfolio into PC, alongside the mobile segment. The Alpha Test phase will be a crucial step in assessing player feedback before the official launch.
Ludus: Merge Arena mở rộng ra thị trường Việt Nam:
Source: PocketGamer.biz
Developer Top App Games has launched the PvP strategy game Ludus: Merge Arena in Vietnam, marking an expansion into the Southeast Asian region. Previously, the game had achieved over 8 million installs and approximately $3 million in monthly revenue in other markets [2].
The choice of Vietnam as one of the expansion markets demonstrates the region’s appeal for mid-core games. However, the actual effectiveness will still require more time to assess, especially in an increasingly competitive environment.
Esports & Community
The esports ecosystem expands through events and community activities
Organization of Hall of Fame 2026 & Vietnam Esports Awards
Source: Thể thao & Văn hoá
On March 18, 2026, VIRESA organized the Hall of Fame – Đại sảnh Vinh Quang 2026 event in Ho Chi Minh City to honor individuals and organizations in the esports sector. The event included the Vietnam Esports Awards 2025 ceremony with 17 categories, simultaneously recognizing 106 grandmasters (kiện tướng) and presenting various forms of national-level commendation [3].
This activity continues to show the level of official recognition and formalization of esports in Vietnam. Furthermore, periodic honoring helps build a professional image for athletes and related parties.
Launch of Vietnam Gaming Idol Club (VGIC)
Source: Vietnamnet
Within the framework of the Hall of Fame 2026 event, the Vietnam Gaming Idol Club (VGIC) was officially established with the orientation of building a training ecosystem for streamers and game content creators. The club aims to recruit 500 members annually and organize over 20 tournaments to foster a development environment [4].
This move reflects the trend of professionalizing the gaming content field in Vietnam. However, the effectiveness of the implementation will depend on the ability to sustain operations and the quality of training in the long term.
Player Hoa Tranh shares her SEA Games journey
Source: VNexpress
Professional Gamer Bùi Nguyễn Hoa Tranh (1S RuuRuu) of One Star Esports shared her journey of winning the Gold Medal for female Liên Quân Mobile at SEA Games 33, including personal difficulties and changes in support from her family. The story garnered attention on social media this past week [5].
Such personal shares are helping to increase the connection between athletes and the community. Simultaneously, this is also a type of content that helps esports reach a broader general audience.
References
- TỔNG CÔNG TY TRUYỀN THÔNG ĐA PHƯƠNG TIỆN VTC. (2026). Tổng Công Ty VTC. https://vtc.org.vn/vi/tin-tuc/tin-tuc/vtc-game-ra-mat-%E2%80%9Cmat-lenh-fps-pc%E2%80%9D-%E2%80%93-alpha-test-mo-cua-tu-203-qua-tang-va-su-kien-khong-gioi-han-20953
- Muhammad, I. (2026, March 17). Ludus hits $3m monthly revenue as installs surpass 8m. PocketGamer.biz. https://www.pocketgamer.biz/ludus-hits-3m-monthly-revenue-as-installs-surpass-8m/
- Pv. (2026, March 18). Hall of Fame 2026: Tôn vinh dấu ấn của Thể thao điện tử Việt Nam. thethaovanhoa.vn. https://thethaovanhoa.vn/hall-of-fame-2026-ton-vinh-dau-an-cua-the-thao-dien-tu-viet-nam-20260318194808629.htm
- VietNamNet News. (2026). Vietnam Gaming Idol Club launched to professionalize game streaming. VietNamNet News. https://vietnamnet.vn/en/vietnam-gaming-idol-club-launched-to-professionalize-game-streaming-2498444.html
- VnExpress. (2026, March 19). VĐV Esports Hoa Tranh: “Ngày trở về từ SEA Games là lần đầu tiên tôi thấy bố khóc.” vnexpress.net. https://vnexpress.net/vdv-esports-hoa-tranh-ngay-tro-ve-tu-sea-games-la-lan-dau-tien-toi-thay-bo-khoc-5052372.html
