05-05-2023
Video Ad Requirements for Social Media

Every social network has different requirements in terms of dimensions, aspect ratio, and duration. We have listed all of them, for all different ad types and placements so you don’t have to !!!!

1. Facebook Ads

Here are the requirements for all types of Facebook ad placements, including both videos and images.

Facebook Feed and Instant Article Videos

Recommended resolution: as high as possible (up to 4GB)

Supported aspect ratio: 16×9, 9×16,4×5

Duration: 1 second to 240 minutes

Facebook In-Stream, Marketplace, and Feed Videos

Recommended resolution: as high as possible (up to 4GB)

Supported aspect ratio: 16×9 to 9×16

Duration: 5 to 15 seconds (in-stream), 1 second to 240 minutes (marketplace and feed)

Facebook Story Videos

Recommended resolution: as high as possible (up to 4GB)

Supported aspect ratio: 16×9, 1.9×1

Duration: up to 15 seconds

Facebook Search Result Videos

Recommended resolution: as high as possible (up to 4GB)

Supported aspect ratio: 1×1 is recommended, 16×9, 4×5, 9×16 are accepted

Duration: 1 second to 240 minutes

Facebook Feed Images

Recommended resolution: as high as possible

Supported aspect ratio: 1×1 to 4×5

Facebook Right Column Images

Recommended resolution: as high as possible

Supported aspect ratio: 16×9 to 1×1

Facebook Instant Article Images

Recommended resolution: as high as possible

Supported aspect ratio: 9×16 to 16×9

Facebook Marketplace Images

Recommended resolution: as high as possible

Supported aspect ratio: 9×16 to 16×9, 1×1

Facebook Story and Search Result Images

Recommended resolution: as high as possible

Supported aspect ratio:1.91×1 to 9×16

Facebook Carousel Story Images

Recommended resolution: as high as possible (up to 30MB)

Supported aspect ratio:1.91×1 to 1×1

Number of cards: 3

Facebook Carousel Videos and Images

Recommended resolution: as high as possible (image up to 30MB, video up to 4GB)

Supported aspect ratio:1.91×1 to 1×1

Video duration: up to 240 minutes

Number of cards: 2 to 10

2. Instagram Ads

In this section, you can learn about different types of Instagram ads and requirements for both images and video ads.

Instagram Story Videos

Recommended resolution: as high as possible (up to 30MB)

Supported aspect ratio: 9×16 and 16×9 to 4×5

Duration: 1 to 120 seconds

Instagram Feed and Explore Videos

Recommended resolution: as high as possible (up to 30MB)

Supported aspect ratio: 4×5 to 1.91×1

Duration: 1 to 120 seconds

Instagram Story Images

Recommended resolution: as high as possible

Supported aspect ratio: 9×16 and 16×9 to 4×5

Instagram Feed and Explore Images

Recommended resolution: as high as possible

Supported aspect ratio: 4×5 to 1.91×1

Instagram Carousel Stories

Native:

Recommended resolution: as high as possible

Supported aspect ratio: 9×16

Number of cards: 2 to 3

Expandable:

Recommended resolution: as high as possible

Supported aspect ratio: 4×5 to 1.91×1

Number of cards: up to 10

Instagram Carousel Feed Videos and Images

Recommended resolution: as high as possible (up to 4GB)

Supported aspect ratio: 1×1

Video duration: up to 60 seconds

Number of cards: 2 to 10

3. Snapchat Ads

Here are the requirements for Snapchat image and video ads.

Snapchat Single Images

Required resolution: 1080×1920

Supported aspect ratio: 9×16

Size: up to 5 MB

Snapchat Single Videos 

Required resolution: 1080×1920

Supported aspect ratio: 9×16

Size: up to 1 GB

Video duration: 3 to 180 seconds

4. TikTok Ads

Video Ad Requirements for Social Media

Video ad duration: 5 to 60 seconds

Aspect ratio: Vertical (9:16), Square (1:1), Horizontal (16:9).

Keep in mind that these ad specifications apply for Facebook, Instagram, Snapchat, and TikTok only. You can find more info about this on official platform websites here and here.

Conclusion on Video Ads for Social Media:

You now have the knowledge to craft compelling video ads for social media and drive user acquisition for your mobile game!

But if you face any challenges while creating your video ads, don’t hesitate to contact us. We have extensive experience in user acquisition and expertise in developing top-notch video ads for mobile games.