Vietnam’s gaming industry is undergoing rapid development, with prominent game businesses investing in technological innovation to stay ahead. Here’s how this emerging market is positioning itself in the global AI-driven game development landscape.
Market Growth in the Vietnamese Game Industry
Vietnam’s game market is on a strong growth trajectory, expected to reach approximately $456.5 million by 2024, with a projected annual growth rate (CAGR) of 8.68% from 2024 to 2027. The mobile gaming segment, in particular, will lead this expansion, with an annual growth rate of 7.4%, thanks to significant advances in mobile technology and a continuously expanding player base.
Vietnam game market revenue overview – Statista
AI Expedites Vietnam Gaming Industry’s Growth
Vietnam ranks fifth on the AI Readiness Index in SEA, a position that reflects the nation’s robust potential to integrate AI into tech sectors, especially gaming. AI has been pivotal in enhancing player experiences and optimizing workflows for developers, creating a foundation for smart, adaptable games that captivate audiences.
Leading this innovation is VNGGames, one of the top game publishers in Vietnam. VNGGames has pioneered Artian, a digital art platform that utilizes AI-driven Stable Diffusion technology to streamline the creative process, from character design to multimedia content. This platform enables VNGGames to reduce production time while elevating the quality of its releases – a crucial advantage in an industry where efficiency and quality are paramount.
Ecosystem Investments and Integrated Platforms
Vietnam’s gaming companies are making significant investments in ecosystem development and integrated, multifunctional platforms. Gamota is advancing two strategic projects: “Playee”, a versatile integrated game portal, and “Gabros”, an in-house studio specializing in casual and hyper-casual games.
Gabros’ game developer is conducting Prompt Engineering, shortening the development process
As of mid-2024, Gamota’s publishing sector has seen substantial growth, with over 200 daily in-game item purchases made possible through seamless payment and reward integration. Gabros, Gamota’s studio team, is pushing creative boundaries by implementing AI-driven generative models in game programming. By incorporating AI prompting in concept generation, prototyping, and game design, Gabros has been able to reduce development time by 30%. This efficiency ensures a quicker route to market for high-quality, engaging games that appeal to an evolving audience.
Strategic AI-Enhanced Management
Gamota’s efforts extend beyond game development. The company’s Business Intelligence team has revamped Gamota’s internal publishing platform, providing international partners with critical insights into Vietnam’s gaming landscape. By fostering close collaboration between data analysts and business managers, Gamota has optimized cross-departmental alignment and refined its publishing strategy, creating a solution for effective international partnerships.
The Future of Vietnam’s Gaming Industry in a Tech-Driven World
Vietnamese gaming companies are embracing technology across development, operations, and strategic management. As the industry embraces the advancements of Industry 4.0, leveraging cutting-edge technology and continuing investments in mobile gaming will be vital in supporting the sustainable growth of Vietnam’s gaming market. With a future rooted in AI-driven innovation, the Vietnamese gaming industry has the potential to rise as a key player in interactive entertainment.
