In 2025, Vietnam’s mobile gaming market shows a gap between the number of players and actual business results. Gamota has released the Vietnam Mobile Gaming Year-in-Review 2025 report to explain why the industry is moving from quantity to quality.
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Key Content in the Report
The report dives deep into exclusive data and macro analysis, covering 4 main pillars of the market:
- The “paradox” picture of the market: Detailed analysis of the gap between download scale (Top in the region) and the slowing of revenue on international app stores. At the same time, clarifying the strong rise of local payment methods that are leading a new wave of growth.
- Genre Efficiency Matrix: Comparing business results of different sub-genres (like MMORPG, 4X Battle vs. Casual/Puzzle). Analyzing which Themes are currently dominating revenue generation.
- Impact of the new Legal Framework: Detailed updates on Decree 147, account identification regulations, playtime limits, and strict requirements regarding G1 licenses.
- Decoding Gamer Psychology & Behavior: Deep analysis of Vietnamese players’ “Customer Insight”, especially the preference for “Instant Gratification” and spending motivations in games.
What do you get?
This document is designed specifically for C-level executives, Product Directors, and Investors, delivering specific strategic values:
- Grasping the “Real Cash Flow” of the market: Helping you avoid being misled by volume metrics regarding downloads. You will clearly understand where the cash flow is actually going and how to leverage the local payment ecosystem to optimize profit margins.
- Avoiding Misguided Investment risks: Through clearly distinguishing between high Lifetime Value (LTV) game groups and “download trap” game groups, publishers can make more accurate decisions in selecting products to bring to Vietnam.
- Localized Market Access: An overview of how connecting with local partners can help in navigating the market. You will see how professional advice and support can assist in addressing specific local requirements to maintain a more stable presence in Vietnam.
- Maximizing user spending capacity: Immediately applying monetization design principles proven through real Case Studies, suitable for the specific tastes and behaviors of Vietnamese gamers.
Vietnam Mobile Gaming Year-in-Review 2025 is an essential reference document for strategic planning in the Vietnamese market.”
To receive your digital copy of the report, please follow this link and complete the registration form.
