Gamota, Adsota, and the Tec-Do 2.0 group joined forces to deliver an insightful webinar titled “Grand Voyage: Go-to-Market Strategy and Roadmap for Game Developers.” Designed for mobile game developers, the session provided actionable strategies to navigate the highly competitive gaming industry and maximize market success. Here’s a recap of the key highlights from the webinar.
Kickoff: The Panelists and Their Expertise
The session began with a warm welcome and an introduction to the expert panel:
- Ms. Pham Thi Thu Ha: Business Development Manager at Gamota
- Mr. Nguyen Huy Phan: Business Development Manager at Adsota Agency
- Mr. Shang Jie Jian: Overseas Director at Tec-Do 2.0 Group
Building a Go-to-Market Strategy
The core of the webinar focused on actionable GTM strategies for mobile game developers:
Branding and Positioning
Attendees learned how to craft a compelling brand identity, including core values, messaging, brand voice, and visual identity. Practical tips on boosting brand awareness through content marketing and omnichannel marketing strategies were also shared.
Monetisation Models and Distribution Channels
The panel compared freemium, premium, and subscription models, discussing how developers can maximize revenue. An analysis of distribution channels revealed opportunities for partnerships to expand their reach.
Pre-Launch Strategies and Hype Generation
The importance of pre-launch preparation was emphasized, with strategies like influencer collaborations, social media engagement, and community-driven promotional events.
Leveraging Generative AI in GTM
The role of generative AI was a standout topic. Panelists highlighted how AI can optimize content creation, conduct market research, and refine audience analysis. Ethical considerations for using AI in GTM strategies were also discussed.
Launch and Post-Launch Strategies
Key tips included planning impactful launch events, maintaining customer support, collecting feedback for optimization, and engaging communities to sustain momentum. Real-world case studies illustrated these strategies in action.
Want to learn more or join future sessions? Stay connected with Gamota and our partners for more industry-leading insights.
