Every social network has different requirements in terms of dimensions, aspect ratio, and duration. We have listed all of them, for all different ad types and placements so you don’t have to !!!!
1. Facebook Ads
Here are the requirements for all types of Facebook ad placements, including both videos and images.
Facebook Feed and Instant Article Videos
Recommended resolution: as high as possible (up to 4GB)
Supported aspect ratio: 16×9, 9×16,4×5
Duration: 1 second to 240 minutes
Facebook In-Stream, Marketplace, and Feed Videos
Recommended resolution: as high as possible (up to 4GB)
Supported aspect ratio: 16×9 to 9×16
Duration: 5 to 15 seconds (in-stream), 1 second to 240 minutes (marketplace and feed)
Facebook Story Videos
Recommended resolution: as high as possible (up to 4GB)
Supported aspect ratio: 16×9, 1.9×1
Duration: up to 15 seconds
Facebook Search Result Videos
Recommended resolution: as high as possible (up to 4GB)
Supported aspect ratio: 1×1 is recommended, 16×9, 4×5, 9×16 are accepted
Duration: 1 second to 240 minutes
Facebook Feed Images
Recommended resolution: as high as possible
Supported aspect ratio: 1×1 to 4×5
Facebook Right Column Images
Recommended resolution: as high as possible
Supported aspect ratio: 16×9 to 1×1
Facebook Instant Article Images
Recommended resolution: as high as possible
Supported aspect ratio: 9×16 to 16×9
Facebook Marketplace Images
Recommended resolution: as high as possible
Supported aspect ratio: 9×16 to 16×9, 1×1
Facebook Story and Search Result Images
Recommended resolution: as high as possible
Supported aspect ratio:1.91×1 to 9×16
Facebook Carousel Story Images
Recommended resolution: as high as possible (up to 30MB)
Supported aspect ratio:1.91×1 to 1×1
Number of cards: 3
Facebook Carousel Videos and Images
Recommended resolution: as high as possible (image up to 30MB, video up to 4GB)
Supported aspect ratio:1.91×1 to 1×1
Video duration: up to 240 minutes
Number of cards: 2 to 10
2. Instagram Ads
In this section, you can learn about different types of Instagram ads and requirements for both images and video ads.
Instagram Story Videos
Recommended resolution: as high as possible (up to 30MB)
Supported aspect ratio: 9×16 and 16×9 to 4×5
Duration: 1 to 120 seconds
Instagram Feed and Explore Videos
Recommended resolution: as high as possible (up to 30MB)
Supported aspect ratio: 4×5 to 1.91×1
Duration: 1 to 120 seconds
Instagram Story Images
Recommended resolution: as high as possible
Supported aspect ratio: 9×16 and 16×9 to 4×5
Instagram Feed and Explore Images
Recommended resolution: as high as possible
Supported aspect ratio: 4×5 to 1.91×1
Instagram Carousel Stories
Native:
Recommended resolution: as high as possible
Supported aspect ratio: 9×16
Number of cards: 2 to 3
Expandable:
Recommended resolution: as high as possible
Supported aspect ratio: 4×5 to 1.91×1
Number of cards: up to 10
Instagram Carousel Feed Videos and Images
Recommended resolution: as high as possible (up to 4GB)
Supported aspect ratio: 1×1
Video duration: up to 60 seconds
Number of cards: 2 to 10
3. Snapchat Ads
Here are the requirements for Snapchat image and video ads.
Snapchat Single Images
Required resolution: 1080×1920
Supported aspect ratio: 9×16
Size: up to 5 MB
Snapchat Single Videos
Required resolution: 1080×1920
Supported aspect ratio: 9×16
Size: up to 1 GB
Video duration: 3 to 180 seconds
4. TikTok Ads
Video ad duration: 5 to 60 seconds
Aspect ratio: Vertical (9:16), Square (1:1), Horizontal (16:9).
Keep in mind that these ad specifications apply for Facebook, Instagram, Snapchat, and TikTok only. You can find more info about this on official platform websites here and here.
Conclusion on Video Ads for Social Media:
You now have the knowledge to craft compelling video ads for social media and drive user acquisition for your mobile game!
But if you face any challenges while creating your video ads, don’t hesitate to contact us. We have extensive experience in user acquisition and expertise in developing top-notch video ads for mobile games.
